Going vegan, or simply adding more plants to your plates isn’t easy for everyone. And this is exactly why allplants was born. In a bizarre turn of events, Co-Founders and brothers JP and Alex went vegan five years ago, in the same week. They experienced the highs and halloumi withdrawal symptoms together.

Flash forward to 2021, and with the help of a team of amazing chefs in their London kitchen, they’re telling the world that if you need a date with dairy once in a while, it’s ok. A vegan brand. Telling you it’s ok to eat cheese. Yep, you read that right. Your sausage roll secret’s safe with them, too.

Because the truth is, they know it can feel like a challenge switching to a plant-based diet. All they do is try and make it a little easier.

So expect zero finger-wagging. No preachy vegan vibes. And most of all, zero judgement. Just delicious plant-based meals, delivered to your door.

What’s on the allplants menu?

Their growing menu is made up of 30+ mains, desserts, breakfasts, sides and more – all of which are 100% plant-based. Made by chefs and designed with a nutritionist, each main dish provides you with at least two of your five a day, as well as good sources of protein, vitamins, calcium and all the other fun stuff. And with a 4.6-star Trustpilot rating, it’s clear customers are fans of the great taste and service, too.

And to help you smash your 2021 health goals, they’ve also launched a new Lighter Range – dishes boasting the same great allplants taste, all under 450kcal. Tuck into a Teriyaki Udon, level up with a Roasted Veggie Lasagne, or power through with a Protein Bolognese Bowl, and more.

Starting your year greener with allplants

allplants believe that eating well should complement living well. And that the world of veganism should be a welcoming one, celebrating the efforts rather than judging the slip-ups. And with the freedom to hold your hands up and say ‘yep, might have eaten that pepperoni pizza last night’.

That’s what their January campaign is all about; encouraging vegans and trying-to-vegans to share their snacking secrets. It isn’t about shunning the vegan community; it’s about extending the invite and shaking off the rules to make the table bigger.

Got a cheese-shaped ‘confession’ of your own, to share? They’re all ears. Share your snacking secrets with them and as a thank you, they’ll gift you a voucher for a Treat (we recommend the Tiramisu Cheesecake).

Plants for the future, plants for the planet

The way allplants sees it: the more plant-based plates, the better for the planet. Whether that’s every meal, or just the odd one now and then, it’s all good with them. Everybody is welcome at their table.

This belief that we don’t need a handful of people doing zero waste perfectly; we need millions of people doing it imperfectly is at the heart of allplants’ mission.

Because yes, these small changes can make a world of difference. In fact, if everyone in the UK went vegan for just two days per week:

  • Our carbon dioxide emissions would be reduced by the same amount as taking 54% of cars off the road
  • We would save enough water to provide 11 years worth of showers for every Brit

A happy habit for all

The new campaign doesn’t mean a shift in their menu; they are still, and always will be 100% plant-based. Just like how ‘Meat Free Monday’ defined an acceptable new habit, it’s important to allplants to make eating plants more normal and accessible for all, and that’s what this is all about.

Join the movement, moment and table this January. Enter code HLG10 for £10 off your first allplants box of six delicious, plant-based dishes. And don’t forget the tasty extras.

For more information please visit the website www.allplants.com