Allergic skin conditions and seasonal allergies are very common, and their causes can be wide and varied. Everything from stress to changes in the weather can cause allergic reactions, but a very common cause that can sometimes be overlooked is allergic reactions to things around us, such as pollen, dust mites and mould spores. Allergies to such environmental factors tend to be chronic and long lasting, with sufferers having to find innovative and powerful ways to avoid them.

These allergens can be found everywhere, including on our clothes. This can cause irritation issues when they rub up against our skin during day-to-day wear. Severe reactions can cause Eczema, sore and broken skin which can be incredibly itchy and difficult to leave alone, leading to discomfort and infections. Identifying triggers can be key to living with and managing eczema, and there’s more help out there than you may think.

Awarded the Seal of Approval by Allergy UK, Sharp’s all new line-up of laundry products is equipped with the manufacturer’s Allergy Smart programme. The specially designed, high performance algorithm-powered washing setting provides 99.99% hygiene protection reducing common allergens and bacteria such as dust mites, pollen, fungi and E-coli. The wash setting helps combat issues for anyone with sensitive skin, meaning they can wear their clothes with more confidence in avoiding irritation or allergies.

The washing machine removes allergens and bacteria, as well as washing detergent and any stains left by creams and emollients from clothes in a three-hour wash at 60 degrees, with four rinse cycles. By using a variation of fast and slow spinning cycles on the laundry load, Sharp’s appliances allow more bacteria to be removed. Plus, the range’s flagship 26-minute steam option offers an even more hygienic wash thanks to the infusion of steam at a high temperature, reducing bacteria and leaving garments refreshed with less creases.

To find out more about Sharp’s Allergy Smart cycle and Allergy UK’s Seal of Approval, head to