Allergic skin conditions and seasonal allergies are very common, and their causes can be wide and varied. Everything from stress to changes in the weather can cause allergic reactions, but a very common cause that can sometimes be overlooked is allergic reactions to things around us, such as pollen, dust mites and mould spores. Allergies to such environmental factors tend to be chronic and long lasting, with sufferers having to find innovative and powerful ways to avoid them.

These allergens can be found everywhere, including on our clothes. This can cause irritation issues when they rub up against our skin during day-to-day wear. Severe reactions can cause Eczema, sore and broken skin which can be incredibly itchy and difficult to leave alone, leading to discomfort and infections. Identifying triggers can be key to living with and managing eczema, and there’s more help out there than you may think.

While some triggers such as diet can be easier to manage, others are more difficult to avoid. Dust mites, for example, are everywhere and can be found in your bedsheets, clothes and home furnishings. It’s more or less impossible to keep a home free of them for long, even after a deep clean. Other irritants such as pollen, fungi and E-coli are all also commonly found in our clothing day-to-day and are unfortunately perfectly placed to irritate skin and cause issues.

That said, there are ways to combat these triggers thanks to innovative laundry technology that’s been developed and integrated into Sharp’s latest range of home laundry products. Designed to help clothes to not irritate skin, the powerful Allergy Smart technology strips clothing, bedding and other fibres of bacteria and allergens, as well as any residual washing detergent – leaving your washing fresh and pure for even the most sensitive skin.


Awarded the Seal of Approval by Allergy UK, Sharp’s all new line-up of laundry products is equipped with the manufacturer’s Allergy Smart programme. The specially designed, high performance algorithm-powered washing setting provides 99.99% hygiene protection reducing common allergens and bacteria such as dust mites, pollen, fungi and E-coli. The wash setting helps combat issues for anyone with sensitive skin, meaning they can wear their clothes with more confidence in avoiding irritation or allergies.

The washing machine removes allergens and bacteria, as well as washing detergent and any stains left by creams and emollients from clothes during its intensive, specialised programme. By using a variation of fast and slow spinning cycles on the laundry load, Sharp’s appliances allow more allergens to be removed. Plus, the range’s flagship 26-minute steam option offers an added layer of hygienic protection, thanks to the infusion of steam at a high temperature, reducing bacteria and leaving garments refreshed with less creases – this additional function can be added to the end of an Allergy Smart cycle for that added layer of allergen busting cleaning.

“Working closely with Allergy UK, our Allergy Smart laundry cycle is a great leap forward and offers customers who suffer from allergies some much needed relief” said Hakan Cirak, who heads sales at Sharp Home Appliances UK. “We hope we can continue to refine this technology and make even more of a difference in the future.”

Allergic skin conditions and seasonal allergies can have a huge impact on the day to day lives of people and can affect the development of young people as they grow up by effecting their abilities to socialise, exercise and build confidence. Managing the condition once triggers are recognised doesn’t need to be hard and can have a massive impact on quality of life.


“Finding out what is triggering an allergic condition is key to helping to manage allergies” says Leigh George, Head of Endorsements at Allergy UK, “It will mean that allergen avoidance can be built into life and this is where products such as the Sharp laundry range can play an important part.”

“Features such as the Allergy Smart washing function have undergone rigorous scientific testing in order to achieve the Allergy UK Seal of Approval, so that we can confidently list this product as a washing machine with a feature that will remove the allergen and bacteria which can trigger allergic symptoms which are unpleasant and distressing.”

Allergic skin conditions and seasonal allergies caused by serve allergic reactions can have a huge impact on people’s lives and using technology can avoid its worst ramifications. Sharp’s flagship 10kg 1400rpm washing machine’s fresh new look features a large handle-less door design for easy loading and an on-trend design, is a must have for those looking to cut allergy triggers and the environmentally conscious. The flagship model comes with Eco-Logic Technology that detects when the washing machine is half-loaded so energy and water consumption can be automatically reduced by up to 50%.

To find out more about Sharp’s Allergy Smart cycle and Allergy UK’s Seal of Approval, head to