ALLERGY & FREE FROMAir PurifiersHow Clean is Your Home, Really?

How Clean is Your Home, Really?

We all put a lot of effort into keeping our houses clean, we can on occasion bemoan having to vac, dust, mop and do laundry but we all know it’s worth it in the end. Who doesn’t love fresh sheets? Cleaning the home not only keeps the place looking neat and tidy, it hugely reduces risks from bacteria, viruses and dust mites, as well as stopping the build-up of mould and bad smells.

That said, there’s one part of the home you probably never thought to clean: the air itself.

How clean is the air in your home?

It’s not uncommon for people to spend up to 90% of their day indoors – be it at home, in the office or anywhere in between.

According to Allergy UK, good indoor air quality is “crucial for human health”, and particularly for anyone who suffers from allergies, as it estimates common airborne pollutants, such as dust, skin particles and pollen, are between two and 10 times more concentrated indoors compared to outdoor levels.

One recommendation from the charity is to use an air purifier in the home, to help reduce or remove allergens.

How do air purifiers work?                               

Air purifiers use fans and filters to suck in air and recirculate the purified air back in the room. They can include a pre-filter to trap pet hair and larger duster particles, a HEPA filter (High Efficiency Particulate Air) filter that removes finer and potentially harmful particles, and a deodorising filter for common household smells.

How will an air purifier improve the air quality in the home?

People who suffer from allergies and asthma often find air purifiers helpful in reducing symptoms as they remove fine particles and common allergens from the air. Sharp is the only brand to feature Plasmacluster Ion Technology, on the KC-D40 and KC-D50 air purifiers [link], which electronically charges (or ionises to use the technical term) the air during the cleaning process. By emitting a balance of positive and negative ions, Plasmacluster Ion Technology treats the air the same way nature cleans the environment.

Plasmacluster technology is effective against pollen, unpleasant smells, allergies and viruses, and also assists in reducing airborne bacteria, airborne mould, and the build-up of adhering mould – that’s the nasty kind that builds up in corners and just keeps coming back no matter how much you scrub at it. Plasmacluster technology can also remove toxic gases which cannot be removed by traditional air purifiers.

The National Centre for Biotechnology Information in the US found that Plasmacluster devices resulted in a “considerable clinical improvement” to subjects of its eight-week study of people with mite-sensitive allergies.

Plasmacluster technology can also be utilised in our fridges. Sharp’s SJ-FS820VSL Fridge Freezer [link] helps improve the air quality in your fridge by removing bad odours, allergens, bacteria and 99% of viruses in the air to make sure your food stays fresher longer.

Reducing the allergens in the home

Air purifiers help with allergens in the home, but what can be done to stop them getting through the door in the first place?

You won’t be surprised to hear cleaning your clothes, towels and sheets can help a lot – pollen and particles stuck to clothes make their way into the home and transfer onto more fabrics as you move about.

Sharp’s washer dryer range [link] has a built-in Allergy Smart mode that reduces the presence of common allergies and bacteria, including pet allergens and pollen by up to 99.9% – which has earned them the approval of the British Allergy Foundation.

To find out more about Sharp’s anti-allergy range, head to



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