CBD WELLNESSCBD OilsCBD - Everything you wanted to know, but didn'd dare ask

CBD – Everything you wanted to know, but didn’d dare ask

Cannabidiol, known more commonly as CBD, has seen a notable surge in popularity as a wellness product in recent years. In a study commissioned by the Centre for Medicinal  Cannabis, the UK CBD market was shown to be worth £300m currently, and its double-digit growth each year has led to market value expectations of almost £1bn by 2025. Clearly, CBD is not a fleeting trend.

The rising visibility of CBD products has stimulated debate among the public and medical professionals, so now The Association for the Cannabinoid Industry (ACI) answers your questions about what CBD is, its potential benefits, its possible risks, its legal difficulties, and how to use it successfully and safely.


CBD is a naturally occurring compound found in the cannabis plant, most strongly concentrated in its resinous flower. It is a safe and non-addictive substance once extracted from the plant. It shouldn’t be confused with the other main active substance in cannabis plants, tetrahydrocannabinol (THC), that produces the ‘high’ that is sought by recreationalcannabis users.

CBD oil for medicinal or therapeutic use is made up of CBD concentrate extracted from hemp plants mixed with a ‘carrier oil’ such as olive or coconut oil, and the concentration of CBD is controlled. It is  legal to sell CBD oils as wellness supplements if they do not contain a detectable amount of THC, and they have novel food authorisation (more on that later). Currently, CBD oils cannot legally contain a detectable amount of THC. You can purchase CBD products without a prescription in pharmacies, online and in health food shops, in a variety of forms, from oils and tinctures to chocolate bars and cosmetics.


Some studies have suggested that depending on form and dosage, CBD oils can help with pain relief, anxiety, stress, acne, inflammation, nausea, asthma, insomnia, concentration and muscle recovery. An important study conducted in 2011 showed that in a social speakingsimulation as part of a clinical trial, participants who had received CBD oil showed notably lower anxiety levels than those who had received a placebo. In a 2018 critical review report from the World Health Organisation (WHO), CBD oil was shown to be most advanced in epilepsy treatment.

In the same WHO report, it was reported that to date there is no evidence of any public health or abuse related problems associated with the use of pure CBD. There is little long-term safety data available currently, but the most commonly reported side effects of CBD are tiredness, diarrhoea and changes in appetite. This is again dependent on dosage and the specific product used, and requires more clinical research.

Currently, CBD oils with novel foods authorisation can only be sold as food supplements rather than licensed medicinesdue  to a lack of resounding clinical evidence, and as a result, they cannot make health claims on their labels.


Some studies have suggested that depending on form and dosage, CBD oils can help with pain relief, anxiety,stress, acne, inflammation,nausea, asthma, insomnia,concentration and muscle recovery


The most important new legal development has been the European Union’s Novel Food regime, which lead to the classification of all extracted cannabinoids as ‘novel’ in January 2019. Novel foods are foods which have not been widely consumed by people by 1997 –  examples include cholesterol lowering spreads or foods new to the UK market such as chia seeds. The Food Standards Agency (FSA) has declared that it wants all CBD products to be classified as novel foods as an industry standard and is currently encouraging UK manufacturers to submit applications. So, how does a consumer know if it’s an official novel food or just a novelty?


Since CBD products started appearing in high street health food shops and pharmacies only a few years ago, there has been an explosion of products on the shelves. Currently, with a lack of an official industry standard, there’s a bewildering range of products on offer.

As a relatively new retail category, it is difficult for shoppers to know which products they should be choosing and how much they should be paying. Whilst CBD in its isolated form is completely legal, there are challenges around levels of illegal cannabinoids. It is imperative companies follow the law when formulating products to ensure these levels are within the parameters set by the Home Office. This brings to light the need for standardised testing methodologies between testing laboratories to ensure that there is harmony throughout the industry.


CBD products come in a variety of forms, from oils
and tinctures to chocolate bars and cosmetics

CBD products do not only come in a variety of doses, sizes and prices – there is some concern that currently product labelling can be inaccurate and misleading. Key lab tests in June, undertaken as part of the Centre for Medicinal Cannabis’ 2019 report CBD in the UK, exposed the following statistics concerning UK high-street CBD oil products:

• 62% products studied didn’t contain the CBD content promised on the label
• One product which retails at £90 was found to contain 0% CBD
• Almost half (45%) of products tested were found to contain a detectable amount of THC, making them technically illegal in the UK
• One product contained 3.8% ethanol making it an alcoholic beverage
• Only 11/29 (38%) of the products were within 10% of the advertised CBD contentand 11/29 (38%) had less than 50% of the advertised CBD content

This data indicates that one of the main issues facing the CBD market is the lack of regulation and misleading product labelling, highlighting low industry standards. That is, there are currently no quality control, manufacturing or labelling standards for the UK market. A recent YouGov poll by CMC reveals that consumers are also concerned: over a quarter (26%) of those surveyed said that information on the product itself was a key influencer – with people wanting clear labelling about contents and how the CBD product was produced.

In addition, the fact that cannabis is illegal has made it more difficult to conduct scientific research into its potential health benefits; some CBD labs are unfamiliar with the chemistry of cannabis so in some instances incorrect amounts of CBD and/or THC are inevitably found in high-street products.

Parveen Bhatarah, CMC Regulatory and Compliance Lead, comments, “We know that there is a growing interest amongst consumers in the CBD sector and that there has been an explosion of products stocked online and in high street shops. This can lead to confusion about the best product to buy – most importantly what strength/ dosage and what price? We want shoppers to feel confident about the quality of the CBD products on offer in retail – and reassurance that they are getting what they pay for.”


A new Association for the Cannabinoid Industry (ACI) was launched recently (8th November) at an event in London to help foster a legally compliant, socially responsible and innovative UK CBD industry. Companies that sign up to this ACI charter will be committing to a framework of legal compliance and quality controls.

Once enough signatories are received, it is hoped that more companies will apply via the Food Standards Agency (FSA) for Novel Foods status – the industry standard.

Ultimately, ACI Charter is working towards the introduction of a kitemark to display on CBD products to provide shoppers with reassurance that their purchase is meeting the regulations.

According to a recent YouGov survey commissioned by the Centre for Medicinal Cannabis, 32% of people said that knowing that a CBD product was made by a supplier that met recognised high standards was one of their top priorities. Dr Andy Yates, CMC Pharmacy Lead, says “This new initiative exists to ensure that our members are fully compliant to an  agreed set of terms with the relevant regulatory bodies, ensuring consumers can continue to access legal, safe and quality CBD products”.




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